As for why sales of Apple’s latest Macs would be slower than in the previous year, the company also faced a challenging macroeconomic environment and foreign exchange headwinds, which Cook acknowledged. The pause in chip production could threaten the business interests of suppliers like Amcona, who had a line completely dedicated to Apple chip packaging that sat idle for two months. It remains to be seen whether a possible M2 iMac at WWDC 2023 will generate the excitement that the M1 chips did back in 2020 and 2021, or whether the new iMac (2023) will launch with a new 3nm M3 chip later this year.
