SimilarWeb’s findings align with those of other companies, such as market intelligence firm Sensor Tower, which also reported a decline in engagement for Threads since its launch. This drop-off was somewhat expected as Threads gained traction when Twitter users were seeking alternatives, and its integration with Instagram allowed for seamless sign-ups and the migration of existing social connections. However, the app lacks several basic features, including a non-algorithmic feed that isn’t dominated by brands and influencers.
