App Engagement Declines as Threads Users Spend Less Time, Implications Arise

App Engagement Declines as Threads Users Spend Less Time, Implications Arise

Meta’s ability to leverage the current circumstances will depend on its speed in adding new features to drive user retention and its successful launch in the European Union. Additionally, the company is addressing spam-related issues and plans to implement rate limits and other safeguards to combat spam attacks. While the decline in engagement with Threads may appear beneficial for Twitter, SimilarWeb’s Senior Insights Manager David Carr notes that there are indications that some of Threads’ engagement has come at the expense of Twitter’s user activity, with web traffic to twitter.com and Android app usage experiencing declines.