Though it is worth noting that Amazon’s previous attempt to enter the wireless sector with the Fire Phone in 2014 ended in failure, the company now envisions itself as a Mobile Virtual Network Operator (MVNO). As an MVNO, Amazon would not have its own network infrastructure but would instead partner with a traditional telecom operator to leverage their network for providing services to customers.
If successful in forging agreements with traditional operators, Amazon could disrupt the wireless sector, which currently offers cost-prohibitive plans compared to other Western nations. Unlimited plans from Verizon, T-Mobile, and AT&T start at $60 to $65 per month, respectively.
