In the realm of disruption, Amazon’s reputation as a game-changer precedes it, often sparking unease among industry players across various sectors. Having revolutionized the retail landscape with its online shopping platform, the e-commerce giant has left many traditional chains and small businesses struggling to adapt. However, Amazon is now facing fierce competition from retail behemoths like Walmart, who are engaged in a relentless battle to win over customers through loyalty-building services.
While Amazon’s prime weapon has been its subscription service, Prime, which offers perks like fast and free delivery, streaming video, and a vast music catalog, the recent increase in subscription prices coupled with economic slowdown has led to stagnant subscription growth. Walmart’s competing service, Walmart+, which comes at a lower cost and offers free grocery delivery on orders of $35 or more, has become an attractive alternative for consumers.
