Amazon's Palm-Reading Tech Now Lets You Buy Alcohol With a Wave of Your Hand

Amazon’s Palm-Reading Tech Now Lets You Buy Alcohol With a Wave of Your Hand

Amazon is expanding its palm payment technology beyond the realm of convenience stores, now venturing into the realm of baseball stadiums drenched in spirits. The e-commerce giant recently announced the implementation of its Amazon One identification system at Coors Field in Denver, the home of Major League Baseball’s Colorado Rockies. This new system allows customers to purchase beer and hard alcohol using the palm of their hands.

Seamless Alcohol Purchases:

With the Amazon One identification system in place, visitors to Coors Field can now walk into the SandLot Brewery or Coors Light Silver Bullet Bar and order their favorite beverages without the hassle of rummaging through pockets for identification. This convenient technology can potentially save spectators between 20 to 30 seconds per purchase, depending on their level of thirst.

Enrollment in Amazon One:

To take advantage of this innovative payment method, individuals must first enroll in Amazon’s biometric Amazon One service. The company has set up kiosks at Coors Field to facilitate quick sign-ups. Enrollees need to provide their identification, Amazon sign-in details, and take a selfie. Once enrolled, users can simply hover their palm over the reader, instantly verifying their age and enabling a seamless transaction. The system serves not only as an age verification tool but also as a secure method of payment.

Enhancing Convenience at Sporting Events:

Obtaining a beverage at a major sporting event can often be a cumbersome task. Thus, Amazon’s palm payment technology offers a potentially useful solution for fans looking to streamline their experiences. However, it is important to note that by participating in this system, users are granting Amazon further access to their personal information. The company has faced legal challenges in various states over allegations of violating biometric privacy laws. Despite this, if individuals still wish to try out the Amazon One palm-scanning technology, it is also available at numerous Amazon-owned Whole Foods locations beyond Colorado.


As Amazon expands its palm payment technology, the company has now introduced the Amazon One identification system at Coors Field, making alcohol purchases more convenient for visitors. By enrolling in the biometric service, users can enjoy seamless transactions at designated venues within the stadium, saving valuable time and effort. However, individuals should carefully consider the potential privacy implications associated with sharing their biometric data with Amazon. Nonetheless, this advancement in payment technology demonstrates Amazon’s ongoing commitment to improving convenience and efficiency in various aspects of our lives.

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