Amazon’s Complex New Star Rating System Could Impact Impulse Shopping Habits, Users Say

The concern is that this change might impact the confidence customers have in their purchasing decisions. Having a significant number of reviews is often seen as a sign of a product’s reliability, and the new layout might not convey this information as effectively.

As of now, it remains to be seen whether Amazon will roll out this new star rating layout more widely or if they will consider user feedback to potentially revise the system to better serve customers’ needs for transparent and clear product information.