Amazon’s Complex New Star Rating System Could Impact Impulse Shopping Habits, Users Say
Amazon’s new approach to displaying star ratings for products in search results has raised concerns among users for its potential to complicate the process of evaluating product quality. The new star rating layout was spotted on Amazon India’s mobile site, as well as on Amazon Germany and the global site when accessed from Germany.
Under the new system, when users search for a product, they see an average star rating accompanied by a single star icon. Next to the star icon, there is a percentage indicating the proportion of reviews that received five stars. This differs from the traditional layout, where five stars are shown in color according to the average rating, along with the number of reviews.