Amazon’s own example showcases the potential benefits of this tool. Compared to standalone product images, featuring a product within an AI-generated kitchen background in a sponsored mobile ad could result in click-through rates that are up to 40% higher. This eliminates the need for physical locations, elaborate photography setups, or manual photo editing. The tool generates mostly realistic settings, with quality akin to that of leading stock image websites.
For many advertisers, creating visually appealing assets has proven to be a challenge. Amazon’s survey revealed that nearly 75% of advertisers facing difficulties with ad campaigns encountered their most significant obstacles during the ad creation and creative format selection phase. Advertisers need to meet the expectations of increasingly discerning consumers, which include a certain level of visual polish.
