Amazon has introduced a novel AI art generator aimed at enhancing the performance of product advertisements on its platform. This tool enables advertisers to create realistic lifestyle-oriented backgrounds for product images, eliminating the need for traditional Photoshop editing or plain white backgrounds.
The primary objective, according to Amazon, is to maximize the impact of ads while minimizing the effort required. As many users of e-commerce website builders are aware, standalone product images against plain white backgrounds often fail to engage potential customers. Amazon’s AI tool is designed to infuse a sense of real-world context into otherwise stark product images, akin to the company’s ‘View in your room’ feature, which utilizes augmented reality to allow users to visualize online products in their own living spaces.
