As FTC Lawsuit Looms, Amazon Makes Strategic Cuts to In-House Brands While Focusing on High-Value Offerings
Among the clothing labels slated for discontinuation are Lark & Ro, Daily Ritual, and Goodthreads. While Amazon Essentials, Amazon Collection, and Amazon Aware are reportedly set to remain, the consolidation of the clothing brands is indicative of Amazon’s commitment to refining its brand presence in the competitive apparel market.
In addition to its clothing brands, Amazon is reportedly discontinuing its Rivet and Stone & Beam furniture lines once existing stock is depleted. This move aligns with Amazon’s stated intention to prioritize brands that align more closely with customer preferences and deliver superior value.