Prime Video, Amazon’s popular streaming platform, is reportedly considering the introduction of an ad-supported subscription tier to attract more subscribers. The Wall Street Journal (WSJ) revealed that Amazon is exploring various options to entice potential customers. One possibility is incorporating ads into the existing $14.99/£8.99/AU$9.99 monthly Amazon Prime membership, which currently provides access to Prime Video. However, this move could upset current subscribers who may object to the introduction of ads at the current price point.
Another option being considered is introducing ads to the standalone Prime Video membership, which currently costs $8.99 per month in the US (with the same price in the UK and Australia as an Amazon Prime membership). However, users might express discontent over the intrusion of ads, particularly when comparing it to cheaper alternatives like Netflix’s Basic with Ads plan priced at $6.99/£4.99/AU$6.99 per month or Disney Plus’ US-only ads-based tier at $7.99 per month. Notably, Max’s ad-supported subscription is priced at $9.99 per month, making Prime Video’s potential offer slightly less expensive.
