Amazon is looking to join the chatbot frenzy and integrate an AI personality into its software. Bloomberg reports that the company has new job listings which describe how it is “reimagining Amazon Search” with a new “interactive conversational experience that helps you find answers to product questions, perform product comparisons, receive personalized product suggestions and more”. Amazon is making a big deal about this in its job listings, claiming that it will be a once-in-a-generation transformation for Search and that it wants to “deliver this vision to our customers right away”.
