By testing this redesigned interface, Amazon aims to make it easier for customers to find what they are looking for. The new interface is being rolled out to select mobile customers in the United States and will be available on both iPhone and Android devices. Amazon plans to expand the redesigned interface to more customers worldwide in the coming months.
The new app design, which started appearing for select users on June 1, features a significant change: the search box has been moved to a fixed location at the bottom of the screen. This means that as users scroll through content, the search field remains visible and easily accessible. Amazon’s intention behind this change is to ensure that the search box is within easy reach, even for users who are using their devices with one hand.
The initial testing of the redesigned app configuration is limited to select mobile customers in the United States, with both iPhone and Android devices included in the trial. However, Amazon plans to roll out the new interface to additional customers worldwide in the coming months, according to a report by GeekWire.
