Amazon Expanding Palm-Based Payments to All Whole Foods Market Stores

Amazon Expanding Palm-Based Payments to All Whole Foods Market Stores

Amazon is set to introduce its One palm recognition technology to all Whole Foods Market stores in the US by the end of the year. This technology allows customers to pay for their groceries and access Prime perks by hovering their palm over a reader, eliminating the need to use a phone or wallet if they have previously signed up online.

Currently available in over 200 stores across states like California, New York, and Texas, the expansion will bring the Amazon One technology to more than 500 shops, including some third-party locations. For instance, customers can already buy beer at the Colorado Rockies’ stadium or enjoy breakfast at a Panera cafe using the palm recognition system.