Aimi’s introduction of a mobile app is part of a larger goal to introduce more people to the world of generative music. Later this year, the business hopes to release Aimi Studio, which will allow users to create their own compositions in a more hands-on manner. One of the strengths of generative music is that we can utilise it to engage casual listeners with continuous music experiences and then introduce them to interactive music by allowing them to take control of their music experience,” Aimi CEO Edward Balassanian told Engadget earlier this year.
