Recognizing that the key to success lies in a deep understanding of their community’s preferences, Kostich observed, “You see things like the Modern Warfare and Black Ops franchises are really popular. We’ve certainly had some other games that have done really well.” This suggests that striking a balance between the classic and the innovative is at the core of their strategy.
When asked about the decision-making process behind the historical settings of their games, Kostich emphasized the pivotal role that weapons play in shaping the narrative and the gameplay. He explained, “The challenge is when you go into World War II or even earlier, there’s less flexibility when you’re trying to maintain a somewhat realistic tone, which is important to Call of Duty. By the way, our fans very strongly define what Call of Duty is and isn’t.”
