TikTok may not abandon live shopping in the United States after all. According to a reliable report, the business is planning to collaborate with TalkShopLive to develop live shopping functionality in North America.
TalkShopLive is a live shopping platform established in Los Angeles that, according to the Financial Times, is utilized by corporations such as Walmart and Microsoft’s MSN to host shopping livestreams. TikTok may allegedly use TalkShopLive’s technology via the agreement to enable artists to hold live shopping sessions on TikTok while also providing companies the option to concurrently broadcast the stream to their own websites.
