According to reports, TikTok was pulling down live shopping in the US and Europe after experiencing underwhelming results from its experiment in the UK. While the company’s agreement with TalkShopLive isn’t written in stone, it might imply that TikTok isn’t abandoning its live shopping intentions just yet – at least not in North America.
If TikTok goes forward with the arrangement, the Financial Times reports that live shopping might happen “within the next month with significant companies,” just in time for the Christmas season. TikTok has been experimenting with retail functionality since last year and has now created a separate Shop option in the app for Indonesian users.
