To get a dose of content inspiration, follow these steps:
- Click View Professional Dashboard at the top of your Instagram profile.
- In the Stay Informed section, click See How Other Businesses Connect with People guide.
- Scroll down to see how businesses are connecting with people via organic posts or growing with promoted posts.
- Click into a post to see a feed view of organic or promoted posts.
- Take note of what makes this post stand out. What catches your eye? What makes you want to learn more? How do the post-capture the business’ voice and vision?
- Think about how you can incorporate these aspects into your business’ content
- Design your own masterpiece. Learn the basics if needed and learn more about products like Stories, Reels, and Branded Content.
- Create a post to share to your feed or to promote on Instagram.
This new way of surfacing quality content is part of Instagram’s ongoing commitment to build a suite of solutions to help businesses of all sizes unlock their potential. In addition to surfacing content, we also want to ensure that our community is empowered to use their prior performance to help shape future content. That’s why we’ve also launched additional flexibility in Insights. Creators and businesses are now able to view insights in a custom date range of up to 60 days, so that they can understand performance trends over a longer period of time.
