Today’s release of the S90C and S95C is simultaneous. It’s too early to determine which OLED TV family from Samsung or LG is superior this year, but it might come down to features like Dolby Vision support or a brighter image. But it’s safe to say that after years of shunning OLED TVs, Samsung is now wholly committed to the technology. The increased competition can be advantageous if it results in aggressive feature and price upgrades.