Huawei has resumed its expansion in Europe by focusing on a market that often feels overlooked. At its Huawei Connect 2025 event in Madrid, the company announced a new suite of products aimed directly at small and midsize businesses. Huawei said the goal is to make advanced technology more accessible to organisations that typically face resource constraints and fragmented procurement processes.
The centrepiece of the announcement is the eKit 4+10+N SME intelligence structure. It brings together core office and networking systems, ten predefined solution bundles, and a wider catalogue of optional components for education, healthcare, retail, and commercial environments. Huawei presented this as a flexible system that helps businesses adopt integrated tools without needing specialised in house expertise.
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Tackling deployment issues with packaged solutions
Huawei said previous procurement models placed unnecessary pressure on smaller firms. Businesses were forced to coordinate separate vendors for routing, switching, conferencing, and security, which often slowed installation and increased support costs. In response, the company has shifted away from selling individual devices and is now offering combined packages that are designed to function together from the outset.
Steven Qin, President of European ICT Marketing and Solution Sales, said the new approach is guided by the principle of making deployments easier while improving partner profitability. The company’s revised strategy focuses on bundles that include networking hardware, wireless systems, and collaboration tools that rely on built in AI functions for optimisation and daily use.
New hardware tailored to small business workflows
Huawei highlighted twenty six devices across the expanded portfolio. These include updated enterprise routers that merge multiple communication functions into a single unit and collaboration panels that automatically adjust sound and image clarity in meetings. The intent is to reduce installation time and simplify management for firms that cannot dedicate staff to complex IT upkeep.
The company also said Europe’s large and economically important SME community increasingly depends on external partners as AI driven workflows become standard. By offering predefined packages, Huawei aims to reduce the integration barriers that often prevent small organisations from adopting new systems.
A broader attempt to support modernisation
Huawei positioned these updates as a step toward improving operational efficiency in environments where networking equipment, office software, and AI tools must work together reliably. The company believes its eKit structure offers a practical path for SMEs to move toward more intelligent infrastructure without the costs and delays associated with multi vendor setups.
For European businesses that want to modernise but lack technical depth, Huawei is betting that simpler deployment and unified product design will make its new platform a credible option.
