Williams Racing is entering a new chapter. Starting next season, the team will officially be known as Williams F1 Team, marking a modern refresh of one of Formula 1’s most iconic names.
The Grove-based outfit has an incredible legacy in the sport, with nine Constructors’ Championships, seven Drivers’ titles, and 114 Grand Prix victories to its name. But over the last decade, that success has felt like a distant memory. Under the ownership of Dorilton Capital and the leadership of James Vowles, the team’s resurgence is starting to take shape.
They’re currently sitting fifth in the Constructors’ standings with 111 points, their best performance in years and more than what they managed in the last seven seasons combined. That’s not a small feat for a team that was once considered an afterthought in the midfield.
The rebrand lines up neatly with Formula 1’s sweeping new chassis and power unit regulations set to debut next season. Williams says the new name and identity “connect the team’s glorious legacy to its bold and ambitious future.” The familiar “W” logo will make way for a redesigned version inspired by founder Frank Williams’ original “Forward W” from 1977, a nod to the past while pointing firmly toward the future. Honestly, I feel that a rebrand like this for one of the most stories teams in the sport was long overdue, and this really takes a step in a whole new direction. Yes, the Williams family will always have their place in the annals of the team’s history, but it is now time for the Williams name to evolve.
Team principal James Vowles said, “I am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo inspired by our founder Sir Frank Williams. This evolved identity reflects who we are, where we’re going, and reintroduces our title-winning legacy to a growing F1 audience that didn’t see us dominate.”
Driver Alex Albon has been the standout of the season, sitting eighth in the drivers’ standings and regularly bringing in points. His teammate Carlos Sainz gave the team their first podium since 2021 with a brilliant third-place finish in Baku.
Heading into the Sao Paulo Grand Prix, Williams holds a strong grip on fifth in the standings, 39 points clear of Racing Bulls with four weekends left, two of which are Sprint events. The new name, new energy, and steady progress all point to one thing: the Williams comeback is starting to feel real.
