Something big just happened in football, and it’s not just about the game. At the currently ongoig CES 2025 event, Hisense pulled back the curtain on the new FIFA Club World Cup trophy – and they’re changing how we’ll watch the tournament too.
This isn’t just another sports sponsorship story. Hisense is making a bold move by offering every match free through DAZN on their TVs. Think about it – 32 of the world’s best football clubs, and you won’t need an extra subscription to watch them compete.
The trophy itself tells an interesting story. It’s got this fresh design that nods to football history while looking ahead. I got a close look at it, and it’s meant to represent what every club dreams about – being the best in the world.
But here’s what’s really interesting about this partnership: Hisense isn’t just slapping their name on the tournament. They’re bringing some serious tech to the table. Their new 100-inch AI TVs pack something called Hi-View AI Engine with a special sports mode. Based on what they have showed off at their booth, it makes watching football feel more like you’re in the stadium.
David Gold from Hisense Americas said something that stuck with me – they want to bring fans closer to the tournament. Whether you’re looking at the actual trophy at CES or watching matches at home, they’re trying to make the experience feel special.
VIDAA (that’s their smart TV platform) is cooking up some special features just for the tournament. They’re promising deeper coverage than we’ve seen before in a Club World Cup.
The tournament’s getting a major upgrade too. Instead of the usual format, we’re looking at 32 teams competing every four years. For football fans, this is huge – it’s basically a Champions League-level event on a global scale.
If you’re planning to catch the games when they start, keep an eye out for these Hisense features. The free streaming through DAZN could be a game-changer for how we watch international football tournaments.
