Tesla’s Full-Self Driving software is once again becoming more expensive

Tesla has raised the price of its Full-Self Driving (FSD) software to $15,000 from $10,000. Tesla CEO Elon Musk announced on Twitter that the new price will be implemented in North America beginning September 5th, representing a $3,000 increase.

Drivers who order a vehicle before September 5th will not be charged the newly increased price, according to Musk. The price increase comes as Tesla begins rolling out FSD beta 10.69 to drivers, which Musk describes as a “significant step forward.” It’s unclear whether Tesla intends to raise the price of its FSD subscription, which is currently $199 per month.