vivo today announced that it has joined hands with one of the world’s biggest sporting events this year – FIFA Arab Cup Qatar 2021, from November 30 to December 18, to bring an unforgettable experience to football fans worldwide. As part of a six-year sponsorship agreement between Vivo and FIFA, Vivo has been the official smartphone sponsor of FIFA competitions since May 2017.
The collaboration provides Vivo with a global platform to connect with international football fans and introduce its brand to a broader customer base. As a company that celebrates the ‘joy of humanity’, this is an excellent opportunity to showcase how innovative smartphone technology can capture the most exciting, emotional, and incredible moments.
A Big Step Forward in International Presence
The Middle East is vital to Vivo’s global business. Since its 2019 debut in the Middle East, Vivo’s focus and commitment have been making superb product experiences available to local customers. The company has seen rapid market share growth owing to its localized product and marketing strategies. Through launching well-performing lineups, including X series, V series, and Y series, Vivo has become one of the most beloved smartphone brands in the region. Putting users at the center and constantly innovating to deliver pioneering smartphone technologies, Vivo also invests heavily in R&D.
