It takes web users a few seconds to decide whether to stay or abandon your website. The way to get those few seconds to favor you is by giving your website a more intuitive design.
When Is Web Design Intuitive?
An intuitive web design is one in which the constituent elements are built and organized so users can access information, navigate, and perform operations without any hassle and much effort. Websites with intuitive designs give visitors quick and easy access to essential information. At a glance, they can find what they need and engage with the site without distraction.
In short, the philosophy behind intuitive designs ensures visitors perceive your site in the best possible ways and efficiently utilize and access information.
Why Should Your Web Design Be Intuitive?
An intuitive design creates a more engaging and enjoyable user experience. If your website is easy to use and inviting, it’ll retain users. More so, you need an intuitive web design to make appealing first impressions. Users determine the quality of your site in the first few seconds of engagement.
Additionally, more intuitive designs lead to more conversions. You can quickly convert visitors into clients with clean and appealing design prompts that encourage them to stay longer on your website.
How Do You Make Your Web Design More Intuitive?
Although creating an intuitive web design can be complex, the following tips and tricks will help you achieve it in no time:
- Use Site Map Generator
A sitemap is like the floorplan of your house. It’s a file where you provide information to search engines about the content on your sites, such as videos, pages, and other forms of content. Doing so helps search engines find the pages of your website easily.
Due to the importance of these site maps, many tools are made available to simplify the process of website planning and mapping. For example, a sitemap generator is created to notify search engines automatically after a sitemap is created. When a site generator tells search engines of your sitemap, it’s more likely that your pages will appear at the top of search results. This gives users more opportunities to interact with your site.
A sitemap generator can also streamline the planning process of building a website. It provides a bird’s eye view of the entire structure and the relationship between the elements, saving you time and effort in making it human-centric.
- Work With A Good Design Plan
When it comes to web design, planning is critical. When you get your groundwork right, everything else follows suit.
Begin by choosing the right typography. Try to narrow your font type to two. Having different fonts scattered across your site isn’t a good idea. Choose fonts that aren’t difficult to read. That way, your texts won’t repel users.
After that, select a color theme that gives your site a distinct visual identity. Then consider sidebars, buttons, the search bar, and other necessary elements to give your site a top-level framework. Keep the layout basic yet complex and strive for simplicity.
- Conduct Thorough Market Research
Studies have shown that data from the market help web designers create sites that users find more appealing. A genuinely intuitive design enables users to achieve their objectives for visiting a site. The way to accomplish this is by knowing what the market wants.
Through market research, you gain insights that can guide you through creating user-friendly designs. Effective market research helps you understand the motivations and problems your target audience wants to solve. Thus, you can utilize keywords and phrases that address their issues and induce action. More so, you can write copies that convert. This consequently optimizes and drives traffic to your site.
- Identify Your Target Audience
Every site has a target audience. To have a more intuitive web design, you must identify your target range. Rather than build a website for every web user, create one that would appeal to your target audience.
It helps to have a user persona representing your ideal visitor or customer. This will allow you to customize your design to suit their needs and preferences. Keep in mind that not everyone on the internet will have reasons to visit your website. So, you should focus on those that do and give them a reason to visit again.
- Check Out Other Websites
As you make your site more appealing to users, check out those websites you find attractive. You can learn a thing or two from them.
Take a tour around the site and observe the organization. You may want to take cues for creating your design. Research the most visited sites in your industry. Browse through them and see things for yourself. If many users find the sites worthy of a visit, they indeed must be doing something right. Wouldn’t it be a good thing to learn?
Conclusion
An intuitive design can work wonders for your website. It enhances users’ retention, improves the online experience, and makes more people return to your site. You get a better chance of making your web design more intuitive by working on an excellent plan from scratch. Notwithstanding, you can tweak things along the way.
