Over the years, LinkedIn has become so much more than just an online resume. From media-focused profiles and influencer content to advertising, the social network has become a staple in the marketing arsenal. As people spend more time reading news and keeping in touch with their network through LinkedIn, it’s created a powerful opportunity for marketers to build and grow relationships with professionals across the globe. Many of those relationships eventually translate into revenue. According to LinkedIn, the number of B2B and B2C marketers generating sales from LinkedIn has grown consistently (65 and 51 percent, respectively) since 2010.
In Q3 of 2013, LinkedIn reported 184 million unique visitors as more people turn to the site to learn about professional growth, job opportunities, and your business. Company Pages have become an integral piece of the social network. Through it, you can market your business, tell your brand’s story, and give customers and potential hires a place to learn about your business, your employees, and your products or services.