In response, Asus has released a concise press release to dispel these claims, categorically stating that rumors of the Zenfone 10 marking the end of the series and the shutdown of the Zenfone line are “not true.” The company reiterated its firm commitment to smartphones by affirming its intention to “continue our two main phone business product lines, the ROG Phone and the Zenfone.”
Furthermore, Asus tantalizingly teased the future by inviting us to “stay tuned for our 2024 product lineups,” indicating that a follow-up to the Zenfone 10, potentially named the Asus Zenfone 11, and a new generation of ROG Phones are in the pipeline for the coming year.