YouTube's new experiment aims to block ad-blockers

YouTube’s new experiment aims to block ad-blockers

Unfortunately, YouTube ads can be intrusive, with some users reporting up to 10 unskippable advertisements back-to-back on certain videos. Last year, a YouTube spokesperson confirmed that the unskippable advertisements were part of an experiment. If implemented, the ad-blocker detector could lead to a cat-and-mouse game, with developers finding ways to circumvent YouTube’s measures and the platform implementing stricter technology in response.