YouTube's new experiment aims to block ad-blockers

YouTube’s new experiment aims to block ad-blockers

YouTube is conducting a global experiment to deter ad-blockers, according to a Reddit user who shared a screenshot of the new pop-up. The message appeared on YouTube, which stated that ad-blockers are no longer allowed on the website. Users had to choose between disabling the ad-blocker or purchasing a subscription to YouTube Premium to watch videos. It is unclear how far-reaching this experiment is and whether YouTube plans to implement these changes permanently. Google has confirmed that the company is conducting several advertising tests, but this does not guarantee that the new method will be implemented.