YouTube TV is getting another price increase, this time from $65 to $73. According to the company, new members will begin seeing the updated pricing today, while existing subscribers will begin paying more on April 18th.
It’s the latest in a long line of price increases for YouTube TV. Prior to the most recent increase, it had raised them by $15 in June 2020. The service began at $35 in 2017 and has gradually increased in price as cord-cutting television has progressed from a scrappy disruptor to oh my god this costs $73 every single month.
