In a recent blog post, YouTube explains how it produced its own trademark launch sound and snappy animation, similar to Netflix’s “Tudum.” The mini-fanfare has already debuted in the YouTube app for TVs, and it plays every time you launch the app.
The platform went into great depth about how the sound was created in collaboration with Antfood, a “sonic branding” firm. By combining various sounds, it attempted to create something “human,” “connected,” “expressive,” and “story-driven.” You may hear it for yourself by clicking here:
