X's New 'Sensitivity Settings' Aim to Restore Advertiser Confidence

X’s New ‘Sensitivity Settings’ Aim to Restore Advertiser Confidence

The newly introduced tool leverages machine learning to minimize the proximity of ads to various types of content based on a brand’s chosen sensitivity threshold for an upcoming advertising campaign. The tool currently offers two distinct settings: “conservative” and “standard.” It is important to note that irrespective of the settings chosen by advertisers, any content that violates platform rules will be excluded from ad displays.