Xiaomi Unveils SU7 EV, Challenging Tesla and Rivals Amid Turbulent Times for China's Auto Industry

Xiaomi Unveils SU7 EV, Challenging Tesla and Rivals Amid Turbulent Times for China’s Auto Industry

Xiaomi, the world’s third-largest smartphone vendor, has taken a bold step into the electric vehicle (EV) market with the unveiling of its first electric car, the SU7. The much-anticipated launch marks Xiaomi’s foray into the competitive automotive industry, occurring during a challenging period for China’s auto sector.

The sleek SU7 electric sedan, revealed at a launch event in Beijing, drew comparisons to high-end Porsche models with its sleek design. However, Xiaomi CEO Lei Jun acknowledged that the SU7 would be “a bit expensive,” departing from the company’s affordable brand image. The standard SU7 EV model is priced at 215,900 yuan ($29,872.02), while the Pro and Max versions will cost 245,900 yuan and 299,900 yuan, respectively.