Volvo is experimenting with new sales models as it transitions to an all-electric portfolio by 2030. Cottone will now have to negotiate a dealer network that is unsure what this new approach implies for their business, as well as execute the brand’s aggressive product release while retaining the brand’s present market momentum. The company has also announced plans to sell battery-powered automobiles online via volvocars.com and dealer websites, which has sparked concern among some merchants.
