Virgin Mobile UAE has introduced new biodegradable SIM cards, making it the first mobile operator in the UAE to do so.

Every year, it is estimated that at least 14 million tonnes of plastic end up in the ocean, wreaking havoc on fragile ecosystems. Despite its small size, each SIM card must be punched out of a credit-card-sized plastic sheet, which is then discarded, adding to the telecommunications industry’s plastic waste. This waste is increasing as consumers demand more SIM cards.

Currently, Virgin Mobile UAE customers can use their app to convert their physical SIM card to an eSIM card from the comfort of their own home or office. eSIMs are also available through Virgin Mobile’s unique home delivery service, which allows new customers with an eSIM compatible device to activate their Virgin Mobile eSIM by downloading the Virgin Mobile app from the Play Store or App store, selecting their preferred number, or transferring their current one from another network.