Other than extended video uploads and the coveted blue checkmark, you now have a very practical reason to subscribe to Twitter Blue. Blue subscribers in the United States may now send tweets up to 4,000 characters long. You can’t yet schedule or store these postings as draughts, but they might be useful if you don’t want to create a lengthy multi-tweet thread only to offer your opinions.
These tweets can still be replied to and quoted by free Twitter users. Indeed, Twitter understands that reading through a sea of these long postings may be tedious. All further text beyond a “show more” prompt is now hidden in tweets longer than 280 characters. Blue is usually $8 per month or $84 per year.
This is unlikely to entice you to abandon social networks like Facebook or Mastodon, where lengthier postings have been accessible for some time. It may be useful, though, if you want to publish the same message on numerous social media without having to break it up or compose a reduced version.
Twitter is undoubtedly under pressure to make Blue more enticing. As of mid-January, Twitter has 180,000 Blue customers in the United States and around 290,000 internationally. While the new membership has only been available for a short time, it must be incredibly appealing to aficionados if Elon Musk is to meet his aim of producing half of Twitter’s revenue from subscriptions.
