On September 6, 2025, at IFA 2025 in Berlin, Ulefone introduced RugOne, a new brand dedicated to outdoor technology solutions. RugOne’s flagship Xever 7 Series debuts as the world’s first rugged outdoor smartphone equipped with a swappable battery, emphasizing both durability and sustainability for users in demanding environments.
RugOne was established to address increasing consumer needs for robust, sustainable, and repairable outdoor devices. By leveraging Ulefone’s established manufacturing capabilities and shared supply chain, RugOne is positioned to deliver durable products that also minimize environmental impact. The brand’s slogan, “To Be Bold,” underlines its mission to advance innovation and lead the market in outdoor communications. The name RugOne combines “Rugged” and “Top One,” reflecting the brand’s commitment to quality and leadership.
The Xever 7 Series is designed to promote mobile device sustainability through its innovative swappable battery system. This design allows users to replace depleted batteries without shutting down the device, enabling continuous operation and significantly extending the product’s longevity. This feature adheres to new EU Ecodesign directives and supports environmental goals by reducing electronic waste.
Beyond battery innovation, the Xever 7 Series features an enhanced camera with both optical image stabilization (OIS) and electronic image stabilization (EIS), robust hardware, and advanced user experience features. One of its standout technologies is thermal imaging, enabled by the FLIR Lepton 3.5 thermal sensor. This component allows users to detect heat signatures, providing the ability to operate in complete darkness, see through smoke, and identify heat anomalies in various objects.
RugOne’s introduction and the Xever 7 Series highlight a strategic focus on eco-conscious design, user convenience, and rugged performance for outdoor enthusiasts. The company aims to provide technology solutions that are long-lasting, sustainably produced, and easily repairable.
