Uber integrated Drizly’s offerings into its Eats app, but maintained the Drizly brand as a separate service. Gore-Coty provided little detail on why Uber reversed course, beyond wanting to concentrate resources on Uber’s main food delivery business.
However, Drizly has been dogged by cybersecurity issues which may have factored into the decision. The company suffered a data breach in 2020 exposing 2.5 million customer records. Later investigations found Drizly was alerted about security risks in 2018 but failed to take action.
As Uber winds down Drizly, it stressed that customers can still order alcoholic drinks through the Uber Eats app. So while Drizly didn’t work out as hoped, Uber remains committed to delivering an ice cold beer to your doorstep alongside dinner. The company just no longer believes Drizly’s technology or team is necessary to make it happen.
