Uber is set to introduce video ads in its apps, according to an announcement made to The Wall Street Journal. These video ads will be displayed while users wait for their rides and during transit. They will also appear after placing orders in Uber Eats and in search results and other sections of Drizly. Additionally, tablets displaying ads will be placed inside some Uber vehicles.
The rollout of video ads will begin in the United States this week, with tablets featuring ads being gradually installed on a city-by-city basis. Uber plans to expand video ad availability to markets such as the UK, France, and Australia later in the year.