‘AI Pulse’ is a global Microsoft initiative designed to establish the attitudes and intentions of senior executives around the world towards artificial intelligence. The report is the result of widespread research across the US and EMEA of senior-level decision makers from dozens of industries. The study also involved inputs from many renowned experts in the fields of leadership, including Susan Etlinger, Industry Analyst with Altimeter Group and Heike Bruch, Professor of Leadership at Switzerland’s University of St. Gallen among other Microsoft Data Scientists.