Twitter’s Departure: Head of Brand Safety and Ad Quality Bids Farewell
In another blow to Twitter’s executive team, the social media giant has lost yet another key member. A.J. Brown, who was responsible for overseeing Twitter’s brand safety and ad quality, has announced her departure from the company. The Wall Street Journal has reported that Brown made the decision to leave on Friday, though she has not disclosed the reason behind her exit.
As the head of brand safety and ad quality, Brown played a crucial role in ensuring Twitter provided a safe environment for advertisers to showcase their products and services. However, Twitter has faced challenges in retaining advertisers since Elon Musk assumed control of the platform. Earlier this year, it was revealed that over 500 of Twitter’s top advertisers had paused their spending on the platform. Musk expressed optimism about the company’s prospects, stating their intention to achieve break-even within the year.