Formerly verified Twitter accounts will soon lose their checkmarks unless they begin paying for it. On April 1st, the website would “begin winding down [its] legacy verified programme and eliminating legacy verified checkmarks.” The company’s intention to do so was never hidden. Soon after the debut of Twitter Blue in November 2022, business CEO Elon Musk stated that “far too many corrupt old Blue’verification’ checkmarks exist” and that the firm will remove them in the next months.
If Twitter isn’t just setting the stage for an April Fools’ joke, it appears like the moment has come for legacy verified users to lose their blue ticks. Musk, after all, thinks he’s hilarious. It’s also unclear if the website intends to remove verified checkmarks all at once or in phases. We’d call out to the corporation for clarification, but all we’d receive is a poop emoji in return.
On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here: https://t.co/gzpCcwOpLp
Organizations can sign up for https://t.co/RlN5BbuGA3…
— Twitter Verified (@verified) March 23, 2023
Twitter’s announcement for legacy verified users coincided with the global launch of Blue subscriptions. Formerly exclusively available in specific places, this deployment provides the service to the majority of people. Paying customers will be allowed to make 4,000-character tweets, amend their messages, and enjoy superior reply ranks, in addition to receiving a blue tick next to their usernames. Blue’s availability must be expanded if Twitter is to meet Musk’s objective of generating half of its income from subscriptions. We’ll simply have to wait and see whether enough people worldwide are prepared to pay $8 per month (or $11 if they use the iOS app) for its benefits.