Twitter Rolls Out Blue Verification Badges for Deceased Celebrity Accounts, Honoring Legacy and Curbing Impersonation Attempts

Twitter has started handing out blue verification badges to celebrity users and accounts with over one million followers, just days after winding down the old system. This move comes after Elon Musk criticized Twitter’s previous verification system and announced that the platform would start charging for verification. However, some users who received the verification claim they did not pay for the service, including author Neil Gaiman, actor Ron Perlman, the Massachusetts Institute of Technology, and Twitter comic dril.

Gaiman tweeted on Sunday that he was not subscribed to Twitter Blue and had not given anyone his phone number, calling the situation “a sad, muddled place.” Other celebrities expressed similar sentiments, with dril jokingly saying he was “fucked” before later losing his checkmark, seemingly because the writer who runs the account changed dril’s display name to “slave to Woke.”

It is unclear how many users Twitter has verified in this way. On Friday, Musk claimed that he was personally paying the Twitter Blue subscription for a few celebrities, including LeBron James and Stephen King. In addition, Twitter has reverified the accounts of deceased celebrities, including Chadwick Boseman, Kobe Bryant, and Anthony Bourdain, who died long before Musk’s takeover of Twitter. Clicking on the blue checks associated with these accounts shows the message, “This account is verified because they are subscribed to Twitter Blue and verified their phone number.”

It is unknown whether someone paid to verify these accounts or if Twitter granted them blue checks free of charge. Twitter does not operate a public relations department that Engadget could reach for comment. Many users who received their check mark for free are upset that Twitter is suggesting they paid for Twitter Blue. Dril joked that Musk fired the people in charge, telling him it was illegal, pointing to the Wikipedia page detailing the Lanham Act, a federal law that lays out what constitutes false endorsement in the US.