In recent years, Twitter has undergone significant changes to cut costs and boost revenue. The company let go of 80 percent of its workforce under Elon Musk’s leadership as CEO, and launched an updated subscription model promising Blue ticks, fewer ads, and increased tweet visibility for $8 per month. Additionally, developers were forced to pay for a basic API or risk losing access to the company’s firehose. These changes followed reports of over 500 advertisers pausing spending on Twitter.
