Twitch, the popular live streaming platform, has introduced a groundbreaking policy change, allowing its users to simultaneously broadcast their content on other live video platforms. This announcement came during TwitchCon in Las Vegas, coinciding with the release of new simulcasting guidelines. The company stressed that this is permissible as long as it doesn’t compromise the “Twitch user experience” on other platforms.
This development follows Twitch’s relaxation of its cross-streaming rules in August, permitting channels to share their live content on social media applications like TikTok and Instagram. The new guidelines are notably inclusive, mentioning that “any service” is eligible for simulcasting, with one significant exception—channels bound by exclusivity contracts with Twitch.
At first glance, this approach might appear to challenge Twitch’s financial interests. After all, a live streaming platform typically seeks to retain content creators rather than allow them to branch out to other platforms. This strategic shift may be in response to prominent streamers departing and entering into agreements with competitors, most notably YouTube. While it’s speculative, offering creators additional revenue opportunities with minimal restrictions could help retain key players and enhance the satisfaction of mid-tier streamers with their earnings.
Twitch has been actively working to update its policies to ensure the contentment of both its user community and investors. The platform recently addressed off-platform doxxing, and it has explored the use of machine learning programs for chat moderation. Furthermore, Twitch has incorporated features reminiscent of those found on other social media platforms, such as stories and feeds, as part of its ongoing efforts to evolve and meet the changing needs of its diverse user base.
