Twitch launches Hype Chat: Pin your message to the top of chat for a price
In a move that echoes similar functionalities on platforms like YouTube, Twitch has unveiled its chat-pinning feature called Hype Chat. This feature not only offers a nostalgic nod to the past but also presents an opportunity for both streamers and the platform to generate additional revenue. Let’s delve into how Hype Chat works and its implications for the Twitch community.
For a fee ranging from $1 to $500, users can compose a message that remains prominently displayed at the top of the chat until another user with a higher bid replaces it. The duration of the message’s prominence and the number of characters allowed for composition increase with the amount paid. Moreover, high-paying participants gain access to various design options to make their messages more eye-catching and attention-grabbing for their favorite streamers.