A Unique Path to Success
Situated in a modest German village, TSG Hoffenheim defied the odds with its ascent from the fifth tier of regional football to the Bundesliga. Jan Meyer, CEO of TSG Research Lab, emphasized the need for a unique approach to success.
Tech-Powered Talent Development
Technology is at the core of TSG Hoffenheim’s talent development strategy. Multiple data analysis platforms aid in identifying and nurturing young talents, aligning their skills for future profitability.
SAP’s Entry into the Sporting Arena
SAP’s venture into football began with the German men’s national team during the 2014 World Cup in Brazil. This success led to the birth of SAP Sports and Entertainment division and the creation of SAP Sports One—a comprehensive platform covering everything from team management to data analytics.
Innovative Tools and Services
TSG Hoffenheim leverages unique tools like Footballnaut, a training zone measuring players’ pass reaction time. Additionally, HELIX, a virtual-reality space, provides mental stimulation to enhance players’ skills.
Data-Driven Excellence
SAP Sports One combines data from various sources, including video footage from the Bundesliga. It offers valuable insights for player optimization, injury prevention, and scouting through AI-generated reports.
Beyond the Pitch: A Technological Marvel
Off the field, SAP equips TSG Hoffenheim with software platforms for an advanced fan experience, business operations, and an innovative meeting room for partner engagement.
TSG Hoffenheim exemplifies how technology and analytics have propelled a small village club to remarkable sporting success.
