Toyota to Trial All-Electric Pickup Truck in Thailand to Meet Growing Demand
Toyota Responds to Rising Demand for Electric Pickups in Thailand with New Trial
While Toyota has showcased several EV concepts in recent years, the automaker is taking a significant step to address the growing demand for electric pickups. Toyota plans to launch a trial with an all-electric pickup truck in Thailand, a market where pickup trucks account for nearly half of total vehicle sales.
Pras Ganesh, executive vice president of Toyota Daihatsu Engineering & Manufacturing, revealed that engineers are working on adapting Toyota’s electric pickups to suit local conditions in Thailand. The trial will involve deploying a small batch of battery-electric pickups as taxis in the city of Pattaya in early 2024.