While Toyota has showcased several EV concepts in recent years, the automaker is taking a significant step to address the growing demand for electric pickups. Toyota plans to launch a trial with an all-electric pickup truck in Thailand, a market where pickup trucks account for nearly half of total vehicle sales.
Pras Ganesh, executive vice president of Toyota Daihatsu Engineering & Manufacturing, revealed that engineers are working on adapting Toyota’s electric pickups to suit local conditions in Thailand. The trial will involve deploying a small batch of battery-electric pickups as taxis in the city of Pattaya in early 2024.
